Press Releases
September 30, 2008 - FOR IMMEDIATE RELEASE
DAYSEQUERRA AND STRASSBERG ASSOCIATES TO BRING INNOVATIONS IN DTV PROCESSING
West Berlin, NJ, September 30, 2008 -- DaySequerra, a manufacturer of high performance
audio solutions for radio, TV and Internet broadcasters as well as high-end pro audio
customers, announced today that Strassberg Associates, based in New York City, will serve as
its exclusive distributor for the company's new range of MultiMerge audio processors featuring
the acclaimed Neural-THX® Surround and Neural Loudness Control TM technologies. Over 300
television stations that have made the transition to DTV in the US have Neural Audio processing
solutions on the air.
"The need for broadcasters to provide surround sound to augment their DTV
programming, and measure and control loudness of program audio has become
extremely important to stations in markets of all sizes," said David Day, CEO and president of DaySequerra.
"We are very excited
to work with Neural Audio and design our new MultiMerge processors, and now with Strassberg
Associates on our team we will be able to bring these advanced solutions to every segment of
the DTV market."
Strassberg Associates, one of the largest value added resellers of Dolby products in the US
today, has a solid reputation among existing and potential users of DaySequerra DTV products
and a strong history working with broadcast TV stations, remote production trucks, satellite
operators, audio and video post production facilities. Strassberg Associates has previously been
the master distributor and driving sales force behind Linear Acoustics.
"DaySequerra and Neural Audio have created diverse and exciting products that will offer all
content creators and broadcasters tremendous inroads in multichannel audio and
loudness management," said Steve Strassberg, president of Strassberg Associates.
"The integration of
these new DaySequerra digital audio processing products with Dolby and other
products in our portfolio, will allow broadcasters to deliver a much better
experience for the viewers at home."
About DaySequerra
DaySequerra is a customer-focused company that provides high
performance audio solutions for radio, TV and Internet broadcasters as well as high-end pro
audio customers. Technology applications include HD Radio™ and streaming internet
monitoring, formatting compressed, stereo and multichannel surround sound audio, and solving
loudness issues in digital radio and HDTV broadcasts. DaySequerra's state-of-the-art products
are marketed and sold through their distribution network worldwide and through OEM partners
such as Harris Broadcast, Broadcast Electronics, Broadcast Supply Worldwide (BSW), and
Nautel; its technology partners include Apple, iBiquity Digital, Neural Audio, and others. The
Company has been involved in projects worldwide with customers that include major U.S.
terrestrial radio and TV networks and local affiliate stations, and companies such as Clear
Channel, Cumulus, Fox Sports, HBO Networks, MTV, Sirius Satellite Radio and Disney (ABC,
ESPN). For more information on DaySequerra, please visit our web site www.daysequerra.com
or email info@daysequerra.com.
About Neural Audio
Neural Audio is an audio signal processing company providing solutions for entertainment creation, distribution and playback. Through Neural-THX Surround, the fastest growing new surround sound format in the world, and other audio signal processing software, Neural directly enhances the consumer audio experience for home entertainment, TV and radio broadcast, automotive, portable devices and computers. Partners and customers include; THX Ltd., XM Satellite Radio, DaySequerra, Harris Corporation, Yamaha Corporation, Sony Corporation, Pioneer Electronics, Onkyo Corporation, Denon Electronics and Marantz America. For more information, visit
http://www.neuralaudio.com.
About Strassberg Assocciates
Founded in 1991, Strassberg Associates is dedicated to
providing quality products along with design and engineering services to the broadcast and
remote production truck industries, and music/post producers and engineers. The company
focuses on direct to end-user marketing and sales of professional audio and video products.
With its combined experience of more than 100 years in sales, service, operations, and
management in the professional audio/video/film industry, the Strassberg team has a history of
building long-term relationships with its customers, largely because of its depth of application oriented
experience and Strassberg's enthusiasm for providing state-of-the-art but cost effective
solutions. For more information, please visit
http://www.strassberg.com.
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MEDIA CONTACTS
Neural Audio Corporation
Email: press@neuralaudio.com
Office: +1-425-814-3200 x:109